Entrepreneurs Bet Big on Immersive Art Despite Covid-19
Featured on The New York Times, Jan 10, 2021
Entering what was already a crowded market for companies specializing in experiential art, Superblue had plans to dominate the field with installations by experimental artists like Nick Cave, James Turrell, Es Devlin and teamLab. But the multimillion-dollar venture in Miami stalled before it started; the city’s surge in coronavirus cases forced Superblue to postpone its anticipated opening from December to March. Unfazed by the delays, the company says that it has attracted stronger interest from investors and is planning for two additional centers in unnamed cities.(Excerpt from the text)The New York Times